Strategy as inspiration
Strategy is more than just the foundation of a brand - it must be the inspiration and driving force for the entire organization. If brand positioning, Brand identity and brand structure as strategic foundations visionary character, they are suitable for the entire Meaningful and identification-promoting organization.
Design as a service provider
Good design combines inspiration and system and makes an attitude tangible - characteristic and attractive. Good design solves immediately a reaction and thus fills the space between rational information and emotional Sensation. And good design is decisive about the effect of a brand - and thus about the success of a company.
Brand as an overall experience
Only if all the elements of a brand can be identified in terms of content and formally consistent, develops a brand authority and charisma. The more consistently this "chain of experience" is based on the positioning and identity of the company the more effective the marketing investments will be and the clearer the brand profile.
SNK wins award for the new muba identity.
In March 2016 PKRück moved into their new location at Kruezplatz in Zurich.
Bell Food Group is one of the leading meat and convenience food specialists in Europe and number 1 in Switzerland. SN...
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Expert fabricators of architectural cut stone, original art and novel expressions in stone.
From energy management and home automation to e-mobility: for Feller, ineltec 2017 was all about intelligent solution...