A passion for wood and precise processing
For more than 70 years in St. Margareten, Bauwerk has produced parquet flooring of the highest quality. Today, Bauwerk also offers inspiration for healthy living and the conscious design of personal living environment.
For the comprehensive rebranding, SNK helped reposition and transform Bauwerk from a production to a market-oriented company. SNK developed strategic brand fundamentals, a complete redesign of the brand identity, and created a new concept and design for all Bauwerk media.
Services: Brand analysis | Vision, mission | Brand identity | Brand positioning | Naming, claiming | Logo development | Brand design | Brand story | Key messages | Communication concept | Digital media | Print media | Packaging | Signage | Trade fairs | Internal branding | Brand guidelines | Roll-out |