Canton St. Gallen
All together now
Communication from the Canton of St. Gallen appeared inconsistent and no longer in keeping with the times, so a competition was held to develop a new identity. SNK prevailed against 47 agencies. The challenge of the project was to create a uniform overall appearance while allowing room for each organizational unit – including parliament, government and the judiciary and institutions as diverse as the police, schools, nursing homes and cantonal cultural support – to communicate as required.
Working with the State Chancellery, the components of the canton’s identity were developed in stages and validated by working groups. The concept reserves the upper part of the communication for the official sender with the heraldic coat of arms. The lower part can then be designed to fit the needs of each specific target-group.
The design systematic clearly conveys the sender as St. Gallen and also reflects the core values of the Swiss canton: competent, versatile, fresh, independent and reliable. It allows for flexible communication in a cost-effective way.
Services: Brand analysis | Vision, mission | Brand identity | Brand positioning | Brand structure | Logo development | Brand design | Communication concept | Digital media | Print media | Brand guidelines | Brand training |