A new kind of global journalism
A nonprofit media company based in Washington DC, Orb unlocks the full journalistic potential of what technology makes possible. Orb tells stories that resonate with people of different nationalities, races, religions and languages – challenging our assumptions and uniting us around our human story.
The non-profit media company focuses on the eight core themes – food, water, energy, health, education, environment, trade and governance and delivers insightful stories in multiple formats and languages via smartphone, tablet or computer.
Working closely with Orb, SNK developed the brand positioning, assisted in the name and claim finding process, and created the logo, brand design, and core brand messages.
Services: Brand analysis | Vision, mission | Brand identity | Brand positioning | Brand structure | Naming, claiming | Logo development | Brand design | Brand story | Key messages |