Onedot: straight to the point
26. September 2017
With “Onedot – consumable data” and a new brand identity, SNK brings the new positioning for the ambitious Swiss technology start-up to the point. In close partnership with the founders, SNK developed the new positioning, name and brand design.
Onedot is specialized in automated data preparation for e-commerce, retail and online marketplaces. “Good data” is valid, reliable, comprehensive and rapidly available. Especially in e-commerce and retail today, product data is key to success. But it is only through intensive time and cost processing that information from the data flow becomes useful. With a scalable software-as-a-service offering based on novel statistical methods and artificial intelligence, Onedot enables companies to achieve maximum efficiency in data processing. The cloud-based service is simple to use, flexible and scalable, and available without major implementation costs.
The company’s new strategic focus on e-commerce, retail and online marketplaces required a revision of the positioning as well as the development of a new, broader name. SNK supported management in setting up the vision and mission, in defining the positioning, and in the naming process. SNK designed the new logo and brand design for Onedot.