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Unexpected variables – a new signage concept for PKRück

21 June 2017

In March 2016 PKRück moved into their new location at Kruezplatz in Zurich. In keeping with the 50s architectural style of the building, SNK developed a playful, flexible signage concept.

The signs not only provide orientation on all floors but also display typical PKRück contrasts: factual and fixed in the stairwell, playful and changing in the elevator and in the kitchen.



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